Vending machines are not always what they look like.
- Femke
- Jan 13, 2015
- 1 min read
Imagine yourself standing in front of a coke vending machine, just buying yourself a quick coke. You throw your coins in there and wait for it, but nothing happens. Until.. the door opens.
Alberto Caiola has quite a big secret to keep. A cocktail bar to be precise. To be even more precise a cocktail bar hiding behind a coke vending machine.
At first the costumer will believe he just walked into a lunchroom, the vending machine as a centre. As soon as the vending machine opens the door to the other room, you’ll find yourself in Flask. You’ll walk past a wall of 25 litre bottles of whisky and walk into this authentic and mysterious looking room.
The surprise element in this concept is beyond great. You go from simple lunchroom to a very luxurious and high design room.
People like to be surprised. Numbers of these kind of concepts are on a run, especially in Shanghai. Surprises seem to be the follow up of experiences. An experience alone seems old and very practiced, which make it feel fake for us, but surprises never feel fake, because, besides the fact that somebody thought about it, it’s you that didn’t expect it coming, which make it feel more real.
We all love a surprise now and then, aren’t we?
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